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Saturday, Oct 18: B2C Marketing Strategies for 2015

B2C Marketing Strategies for 2015
Saturday, October 18, 2014 (9:00 am – 12:00 pm)

b2cimageDetermining your marketing budget and initiatives for the year can be a daunting task. Additionally, marketing to consumers (B2C) demands different marketing strategies than marketing to businesses (B2B). This Fall is the right time to determine your integrated plan for 2015 so that you are spending marketing dollars and time most efficiently and getting the biggest bang for your buck. If you’re in charge of creating your company’s 2015 marketing plan, attending this workshop is a MUST!

During the workshop you will:
– Learn integrated marketing strategies that will help you stretch your dollars
– Determine the right mix of offline and online strategies that are right for your business
– Draft a budget that is tailored to your company’s needs
– Set up tools that will measure the success of your efforts
– Create an action plan/checklist to help you get started