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Where to Start With Google Analytics

Google Analytics is an important tool for your business, but can be daunting to first-timers. Here is some information to make this tool a bit more approachable.   Terms you need to know Sessions The time that a viewer is actively on your website. If they exit and return, they

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How to Use Social Media Polls to Listen to Your Followers

Knowing what content or products people want to see is not an easy task. Which blog post will get the most views? Which promotion will generate the most traffic to your site or store? Which products will bring in the most revenue? Post your questions to social with Instagram and

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Business Impacts of the 2018 Facebook Changes

On Thursday, January 11, 2018,  Chief Executive Mark Zuckerberg said there would be a series of changes in the design of the world’s largest social network, Facebook.  Social Media Examiner brought attention to this announcement to all of its followers via an email that night, in somewhat of a “panicked” tone. 

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Content is King! 10 Tips To Get You Started

If you haven’t noticed the world of marketing has evolved since the days of traditional marketing.  Costly print and radio advertising, over abundance of printed collateral (i.e. brochures, sales tools), and even yellow page listings are becoming obsolete.  Decision makers are just not able to measure the success of such marketing mediums when compared

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Increase Awareness With A Local SEO Strategy

Why the focus on Local SEO? Consumers have always been in the need for local products and services. What’s changed is their behavior and the tools they use to perform local searches. Traditionally, local directories like the yellow pages along with newspapers and local magazines supplied this information but the

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Advantages of E-Mail Marketing

There are many reasons to launch an e-mail marketing campaign.  Here are five to think about: 1) Drive your web site traffic overall. 2) Don’t just settle for linking your web site generally.  Be strategic…Use the e-mail to drive visitors to links such as events, special offers, white papers, forms, shopping carts,

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CASE STUDY: Chicago AMA Website

We were chosen by the American Marketing Association – Chicago Chapter as their website vendor for the new site that we just launched earlier this month.  After a 2 year re-branding process for the chapter, they wanted to incorporate the new branding into a new website.  The previous site, built in Drupal,

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Inbound vs. Outbound Marketing: Which Wins For Your Business?

There are so many new “inbound” marketing tactics today that a business can use to gain new customers and, believe it or not, reduce marketing costs.  You certainly hear enough about “inbound marketing” tactics such as social media, blogging, search engine optimization (SEO), and web site lead generation, yet do

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