Call Us 847.550.4498

Archive for the Blog Category

Where to Start With Google Analytics

Google Analytics is an important tool for your business, but can be daunting to first-timers. Here is some information to make this tool a bit more approachable.   Terms you need to know Sessions The time that a viewer is actively on your website. If they exit and return, they

Read more

How to Use Social Media Polls to Listen to Your Followers

Knowing what content or products people want to see is not an easy task. Which blog post will get the most views? Which promotion will generate the most traffic to your site or store? Which products will bring in the most revenue? Post your questions to social with Instagram and

Read more

Business Impacts of the 2018 Facebook Changes

On Thursday, January 11, 2018,  Chief Executive Mark Zuckerberg said there would be a series of changes in the design of the world’s largest social network, Facebook.  Social Media Examiner brought attention to this announcement to all of its followers via an email that night, in somewhat of a “panicked” tone. 

Read more

Content is King! 10 Tips To Get You Started

If you haven’t noticed the world of marketing has evolved since the days of traditional marketing.  Costly print and radio advertising, over abundance of printed collateral (i.e. brochures, sales tools), and even yellow page listings are becoming obsolete.  Decision makers are just not able to measure the success of such marketing mediums when compared

Read more

CASE STUDY: Chicago AMA Website

We were chosen by the American Marketing Association – Chicago Chapter as their website vendor for the new site that we just launched earlier this month.  After a 2 year re-branding process for the chapter, they wanted to incorporate the new branding into a new website.  The previous site, built in Drupal,

Read more