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CASE STUDY: American Marketing Association – Chicago Chapter Website

CASE STUDY: American Marketing Association - Chicago Chapter Website
We were chosen by the American Marketing Association – Chicago Chapter as their website vendor for the new site that we just launched earlier this month.  After a 2 year re-branding process for the chapter, they wanted to incorporate the new branding into a new website.  The previous site, built in Drupal, had been in place for the past 3 years so the chapter was seeking a site that provided the following features:
    • Mobile Responsiveness
    • User-Friendly Dashboard & Navigation
    • Image-Driven Pages
    • Social Media & Video Integration
    • Event Registration Friendly Plug-ins
    • Photo Galleries
    • Updated & Interactive Blog

By choosing WordPress, as the content management platform for this new site, not only were we able to deliver on all of the following criteria listed above, but it also it offers the ability for multiple users at varying permission levels to have access to the site; it provides an easier interface for the volunteer-based web team to maintain the site with fresh content which saves time; it allows for user-friendly search engine optimization maintenance; it drives engagement by the use of multiple online forms; it incorporates animation that works on all computers and mobile devices; and it helps to deliver the chapter’s tag line…CONNECT. INSPIRE. ENGAGE.

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