Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant to your target audience. With inbound marketing, potential customers FIND YOU through channels like blogs, search engines, and social media. In contrast, with outbound marketing, such as print ads, trade shows, cold calling, and banner ads, you have to fight for their attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
This webinar will provide you with a clear understanding of how inbound marketing can turn your website into a machine for generating new business leads. You will learn about the critical components of successful inbound marketing implementation:
- Optimizing Your Website
- Creating Content
- Implementing a Social Strategy
- Converting Visitors into Leads
- Nurturing Leads into Customers
- Analyzing & Refining Data