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Inbound vs. Outbound Marketing: Which Wins For Your Business?

There are so many new “inbound” marketing tactics today that a business can use to gain new customers and, believe it or not, reduce marketing costs.  You certainly hear enough about “inbound marketing” tactics such as social media, blogging, search engine optimization (SEO), and web site lead generation, yet do you really understand how these new marketing tactics can help grow YOUR business?  As the Internet age continues to expand, so does the average consumers aversion to traditional marketing or “outbound marketing” tactics such as print advertising, tradeshows, direct mail, and telemarketing.  While it is tough to navigate through change, small to mid-sized business owners need to embrace marketing in this day and age.  Consumers now rely on the Internet to do their research for products and services.  What would happen if they either couldn’t find your business online or your online presence didn’t attract their interest?

CONSIDER THIS: Inbound marketing costs 62% less per lead than traditional, outbound marketing. THE AVG COST/OUTBOUND LEAD = $373 THE AVG COST/INBOUND LEAD = $143

That is a fairly substantial difference in cost, especially when you consider the impact it could make on the typical lean marketing budget of a small to mid-sized business.  Imagine how effective your overall marketing efforts would be if you trimmed back on outbound and propelled your inbound efforts.

Here are some questions to ask yourself that will indicate whether you are on the right track to growing your online presence:

  • Do you have an SEO strategy?
  • How often do you analyze your web site pages to identify whether they are optimized effectively?
  • Do you have a blog?
  • How often do you contribute value-added content to your blog?
  • Are you driving and tracking leads generated from your social media pages?
  • Do you have a web site analytics tool in place to track who visits your site and what they do during that visit?
  • How often do you send e-mail marketing messages that drive leads to your web site?

These are just a few of the questions that when answered can tell you what you should consider doing to compete in the Internet age.  An Inbound Marketing Assessment may be what your business needs and Mindful Mix is here to help you with that process.

(Source: The Hubspot 2011.)

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