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Marketing Analytics

Measuring analytics is important to gauging your return on investment.  As marketing has evolved in the digital space, we are more and more capable of tracking activity and engagement on your web site, social media platforms, and e-mail campaigns.  We take the results and evaluate what’s working and what’s not.  Modifying your game is essential to heightening visibility online and driving traffic to your web site.

Analytics include key identifiers such as:

  • Visits, Unique Visitors, Bounce Rate, Page views, Most Visited Pages, Referral Traffic
  • Queries users typed to reach your site
  • Number of impressions of website URLs in search results pages
  • Number of clicks to website URLs from search results pages
  • The average position of website URLs in search listings
  • The pages users landed on when clicking on search results listing your site